
Every small business that starts from scratch must overcome numerous challenges in order to achieve long-term sales growth. Administrative processes, on the other hand, can be made more efficient with the use of specialized solutions like CRM software.
The Internet contains a long list of the top CRM software for small businesses that will help you grow your company. Moreover, there is multiple CRM software that is free of cost but many are paid ones.
Though the tool serves the same purpose, still every version stands unique. They are distinct from each other in terms of integrated features and functionality that take care of the sales from lead capturing to conversion effectively.
This article will discuss the top software that fits best with small-scale businesses along with their features.
Top 10 Best CRM Software for Small Businesses Free and Paid
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List Of free and paid CRM software for small business
1. Salonist CRM

Salonist CRM is an independent and all-in-one tool to handle appointments and inventory easily. It perfectly fits the requirements of businesses with small-scale production or large-scale. Particularly, salonist is designed for the wellness and beauty industries such as Salons, tattoo artists, pet grooming, skin clinic, and many others. Moreover, the software has every feature that can uplift the revenue and build the brand’s visibility.
Key Features of a Salonist are:
Managing appointments
Managing customers
Automation of marketing
Stock Handling
Managing employees
Online booking
Above all, it has a secure platform to accept payments from third-party applications. In fact, it keeps track of the centralized inventory with one solution and manages the stocks.
2. HubSpot CRM

HubSpot CRM is a cloud-based tool. It is designed to benefit the industries whether small or large. The tool facilitates the company to maintain a good relationship with its customers as well as with its prospects.
Above all, you have the opportunity to track the performance and keep a watch on the financial arrangements. Additionally, it gives you an insight into your failures and areas for improvement.
Features of HubSpot are :
Email integration
Sync with HubSpot marketing
Details of CRM
Database of the company
Communicator with drag and drop
Option to customize the view
Scheduling
Tracking
It is a smart tool integrated with many attributes to carry out important functions associated with an efficient CRM as well as release burden on the organization. Most importantly, it has the feature of customizing the interface which makes it worthy for every type of industry.
3. Freshworks CRM
Freshworks CRM provides an easy setup process. Furthermore, it is equipped with features to fetch leads and also to determine the source.
This tool is an independent interface that manages all the administrative activities of the business. Most importantly, if you wish to improve your marketing outcomes, the CRM marketing cloud feature can help. It has a dashboard to generate reports and an analytical tool.
It provides a transparent overview of the sales procedure. Moreover, the site has easy navigation with various functions.
Features of Freshworks are:
Contact Management
Managing sales pipeline
Security of data
Dashboard with reports
Easy customization of CRM
Sales activities
Campaigns for email promotions
Free
Above all, Freshworks has multiple latest features like recording the calls, automatic dialers, and routing the calls. Most importantly, it is equipped with analytics features that are necessary to collect the data. All the required details are presented in a single report.
4. Salesforce CRM
Significantly, Salesforce is a large marketing tool with analytics that is based on cloud technology. It gives an opportunity for the teams to pick top leads and spot the prospects. The CRM software helps to monitor all the client details and interactivity in one dedicated location. Moreover, it has a mobile application for devices like Android and ios.
Features of Salesforce are:
Registration of the leads
managing contacts
Synchronization of files
Managing the campaigns
It Manages accounts
Managing leads
Assigning and routing the leads
Per-user file storehouse
The AppExchange feature of this application indeed can enhance the productivity of the sales department. The staff can generate analytical reports and predict sales as per the information available.
5. NetSuite CRM
NetSuite CRM is designed with the latest technology for cloud SMBs. It possesses all the characteristics that make it a powerful CRM. It has all the abilities to make business effective in responding and be quick to answer the queries of the customers. Therefore, it enhances Client services and helps to satisfy the users.
Features of NetSuite are:
Case management
Tracks time
Lead management
Forecasts the sales
Analytic reports
Campaign management
Compensation of incentives
Customizing of mobile application
Portal for customers
paid
In general, NetSuite is an innovative and robust tool that provides companies with a complete overview of their customers. Moreover, with the help of this software organizations enjoy the satisfaction of delivering a great experience to their customers from a very early stage of lead management.
6. Pipedrive
The sales team is behind the launch of the Pipedrive CRM tool. It is an efficient CRM software that encourages users to manage their sales pipelines.
Pipedrive consists of all features that revolve around nurturing the leads to closing the deals. The platform offers the option to design a customizable pipeline so that the sales team can view the whole pipeline at once.
To ensure an easy follow-up, the leads can be divided into categories under one list.
Features of Pipedrive are:
Scheduling
History of contacts
Influential API
Customizable
Data import and export are simple
24*7 available
Integrated with google maps
E-sign
Tracking of emails
Integration of google applications
Integration contacts
Additionally, the scheduler feature helps the executives to get in touch with the clients at the right time. It allows the salesperson to choose a particular slot of time for meeting the customers.
7. vCita
The vCita software provides SMBs a power-packed combination of features to manage the flow of the customer cycle effectively. Moreover it is integrated with billing, lead management, and other services.
Features of vCita are:
Management of client interaction
Phone and calendar synchronization
Inbuilt Scheduling service
Automated emails, reminders, and responses
Secure medium of payment
Self-scheduling for clients also
The software increases productivity and offers sustainable customer relationships. Additionally, it provides a single interface that is a client portal to handle the scheduling, payments, and collaboration. The automated notification and reminders sent to clients ensure a reduction in no-shows and improved productivity.
The vCita allows the user to customize the portal and design a unique brand identity via customized features.
8. Zoho CRM
The Zoho CRM is designed with the perspective of small teams. It provides businesses the powerful tools to automate the marketing routine and various other activities.
Usually, the small teams that have less number of employees can take great advantage of the Zoho CRM tool. Moreover, it helps to remove the repetitive task to focus more on customer relationships.
Features of Zoho CRM are :
Generating Leads
Analyze the pipelines
Analysis of Probability
Managing the quota
Lead management and automation
Also fetch leads from sites
Import leads from various platforms
Conversion of prospects
Moving further, Contact and lead management are the core features of Zoho. Its interface is easy to customize as per the business nature to look more professional and relevant. Surprisingly, the best thing about Zoho is that it fits perfectly according to the business requirement.
It works well with small to large companies and contributes to the growth of sales. The mobile application of Zoho helps one to keep up with the updates while commuting as well.
9. Pipeliner
The Pipeliner CRM software is cloud-based and a great platform to help small teams of SMBs. Most importantly, it is a sales CRM tool designed to provide a high level of engagement.
Features of Pipeliner are:
Selling socially
Lead management
Target dynamically
Notifications
Contact management
Opportunity tracking
Track of history
The most important feature of this software is that it works well without a trained administrator. It has a simple drag and drop options that need only some time to master. To receive the actual and accurate reports of the team performance, the tools provide reporting capabilities.
10. Zendesk Sell
Another effective and extensive CRM tool is Zendesk Sell. Zendesk is designed with all the necessary features that can help businesses to run smooth operations.
Features of Benchmark ONE are:
It keeps track of every activity
Helps to manage the account
Efficient in generating the leads
Automation tools
Keeps track of every communication
Sends notifications via emails
Manages the pipeline
Thus, with all the above-mentioned features, Zendesk is one powerful unified tool to give a boost to sales. It has a dashboard that helps to dig deep into the data and get insights to work more effectively.
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Conclusion
Lastly, there are many CRM software available online. Every tool is designed with cloud technology to give advanced functionality and an interactive interface. It is available free of cost as well as paid versions. Finally, the CRM software is designed to benefit the companies to boost their sales statistics.
They get easy access to capture leads, analyze the prospects and predict the sales with the help of a CRM. Moreover, it is very crucial to select the suitable version for your company that fits best as per the requirement.
In brief, the article is helpful in knowing the top CRM software for small businesses. Get in touch for more information.
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